Website Stefanini, Inc
Marketing Content Developer, full-time and hybrid opportunity in Southfield, MI
We are looking for a creative and results-driven individual that “gets’ how to create content that resonates. Your experience writing content to generate leads in a B2B environment, preferable in the digital and technology market, is highly desirable.
What will you do?
- Research, write and edit content pieces (e.g., eBooks, white papers, articles, product collateral material, tradeshow materials, solution briefs, video scripts, technology insights, case studies, editorial, releases, webinars, infographics, blog articles, videos) that inform and educate, drive engagement, and support our multichannel lead nurturing programs.
- Drive social media content creation and dissemination across all key social media properties, including Twitter, LinkedIn, Facebook.
- Collaborate across departments to develop ideas for content on relevant topics.
- Interact constantly with the technical experts to obtain information technical information about our solution and to comprehend the competitor solutions.
- Drive research and awareness on trending and/or effective content campaigns to help continually evolve the quality, relevance, and timeliness of our communications.
- Maintain and contribute to our guidelines on brand tone and voice.
- Contribute to campaign strategy and development, along with creation of required marketing assets.
- Help develop communications team processes, structure, and assist with project management as needed.
- Leverage reporting on content/campaign effectiveness to drive recommendations for enhancement and improvement.
The person will be responsible for corporate content, branding, advertising, cases, innovation positioning and sales support.
Tools used on a regular basis: Asana, Microsoft Office, SEMrush.
What do you need to succeed?
- At least 3 years’ previous experience with B2B content creation and curation.
- A solid writing portfolio with both short-form and long-form content targeted at online and offline consumption.
- Experience writing/blogging in B2B, with ability to write in playful yet professional voice.
- Proven experience writing varied content for B2B online and offline lead generation
- Proven experience and understanding of how to leverage social media for lead generation in a B2B environment.
- Knowledge of Digital Marketing processes, lead nurturing and marketing automation.
- Experience creating, managing and maintaining editorial calendars.
- Strong research skills to develop engaging back stories for content.
- Desire and ability to produce high-quality content quickly.
- Strong attention to detail for content editing and review.
- Strong collaboration and interpersonal skills.
- Self-starter/entrepreneurial spirit.
- Excellent verbal communication skills.
- Solid project management skills.
Who we are
For 30+ years, Stefanini has been helping midsize, large and global enterprises increase the efficiency of their IT operations while also helping them leverage information technology to empower their businesses. Our offers include efficient, cost-reducing and effective services (IT Infrastructure Outsourcing, End-User Computing Outsourcing, Application Managed Services, and Mainframe Modernization). With robust offerings aligned with market trends such as automation, cloud, Internet of Things (IoT) and user experience (UX), the company has been recognized with several awards in the area of innovation. Today, the company has a broad portfolio of solutions that combine innovative consulting, marketing, mobility, personalized campaigns and artificial intelligence services for traditional solutions such as service desk, field service and outsourcing (BPO). We have over 30,000 employees across 77 offices in 41 countries across the Americas, Europe, Africa, Australia, and Asia.
What you’ll get
- Work with brilliant minds, often within a global capacity.
- Comprehensive Benefits package that includes 401(k), paid time off, tuition reimbursement, medical, dental and vision insurance, and much more.
- Opportunity to participate in professional development eLearning programs within the Stefanini University, and other virtual training as well.
Why we’re different
- Brazilian and privately owned company.
- Agility, flexibility, and innovation are in our DNA.
- Flat organizational structure which enables faster communication and decision making.
- Open floor plan environment where collaboration is highly encouraged!
Take a look for yourself
Here’s one of our own talking about opportunities, career growth and change: https://tinyurl.com/ykbsh8e4
This is a full time and hybrid opportunity in the Greater Detroit Area!
To apply for this job please visit www.indeed.com.