Edtech firm Imarticus Learning has acquired Hero Group’s training arm Hero Mindmine for an undisclosed amount, according to a statement. The acquisition enhances the presence of Imarticus learning in the B2B training realm, the company said on Thursday.

According to Imarticus Learning, this acquisition aims to create a comprehensive and holistic sales excellence academy, providing end-to-end sales training solutions.

Post the deal, Imarticus Learning plans to integrate Hero Mindmine into the company and start a new sales and corporate solutions vertical in the long run. The company further plans to expand Hero Mindmine’s product portfolio by integrating its finance, analytics, and technology strengths. It also aims to venture into new domains such as FMCG, automotive, and infrastructure- key areas where Hero Mindmine has marked its presence.

Commenting on the acquisition, Founder of Imarticus Learning, Nikhil Barshikar, said:

We are proud of this acquisition and look forward to learning more from the employees and the organizations engaged with erstwhile Hero Mindmine. With this acquisition, we will be able to expand further into the field of sales training solutions to emerge as the most reliable and robust player in the field.

The latest deal is Imarticu’s third acquisition. In the past, the company has acquired startups, including Skillenza and StartOnboard. It also plans to continue the trend and is seeking valuable asset additions and plans other acquisitions for this year.

Founded in 2012, Imarticus Learning offers industry-specific education through cutting-edge technology, specialized training, career assistance, and mentorship from industry professionals. It also provides immersive live lectures (online and offline), peer-to-peer discussions, hybrid learning modules, industry-focused seminars, capstone projects, guest lectures, and soft skills training. The platform offers courses that prepare learners for successful careers in data science, analytics, finance, banking, and technology.

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