Educational Initiatives, a pioneer in pedagogy and technology, has announced that the HCL Group has invested INR 166 crore ($20 million) to buy a minority stake in the company. The acquisition is part of a secondary stake sale in which HCL Group acquired an interest from indigenous private equity firm Gaja Capital.

Educational Initiatives, founded in 2001, is a leading B2B education software firm that offers research-backed exams and personalized adaptive learning solutions to assist schools in improving learning results on a large scale. The platform has over 1 million paying customers for its two offerings: Assessments (Ei ASSET and Ei CARES) and Personalised Adaptive Learning (Ei Mindspark), and it operates in India, the UAE, South Africa, and Singapore.

It is at the vanguard of education, with 23 years of pedagogical research, examining 5 billion data points to understand student learning patterns better. Ei has created a suite of assessment and adaptive learning solutions for students and instructors, drawing on cutting-edge research and technology. These new technologies have significantly improved learning results across subjects.

Speaking on the deal, Chief Executive Officer of Educational Initiatives said:

We have demonstrated our ability to improve learning outcomes and empower school teachers to achieve their intent of every child learning well regardless of their parent income. I’m excited to welcome HCL Group as investors who share our vision of leveraging the best pedagogy & technology to improve learning outcomes for millions of students in India and worldwide.

Ei boasts a market-leading position in India and the UAE. The company is looking to expand into South Africa, Kenya, Ghana, and Saudi Arabia and is exploring business collaborations with organizations that share Ei’s aim. The company also developed services such as Ei ASSET Arabic to meet the local demands of these nations. It seeks to acquire EdTech product firms that enhance learning outcomes in their regions.

Gopal Jain, Managing Partner of Gaja Capital, commented on the acquisition:

Ei is a rare example of resilience, high growth, pedagogy and technology coming together in their vision of solving one of the biggest problems of our age – helping every child learn with understanding.

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