Loora, the generative AI English language learning platform, has announced that it has raised a $9.25 million seed round led by lead investor Emerge, with participation from Two Lanterns Venture Partners and Kaedan Capital. With the funds, the startup plans to further research and develop its generative AI capabilities, improve its product, expand its team of AI researchers and engineers, and ramp up marketing efforts.

Co-founded by Roy Mor and Yonti Levin in late 2020, Loora harnesses the power of generative AI purpose-built to make English fluency attainable and accessible. The platform believes everyone deserves the opportunity to speak English fluently and that learning English shouldn’t be a barrier that holds anyone back from fulfilling their dreams and aspirations. To bridge this gap, the company has developed the most advanced AI English tutor building a bespoke system of cutting-edge large language models, specifically trained and optimized to provide the best and most personalized experience for each learner.

Speaking on the fundraising, Co-founder & CEO of Loora, Roy Mor, said:

English is the lingua franca of today’s globalized world, and professional success can be an uphill battle without mastery of the language. Yet, most people still need access to affordable and impactful English learning solutions. While generative AI has immense potential to help people practice their language skills, not all AI is created equal. Our conversational AI was created and optimized specifically to enable people to access more opportunities by equipping them with the English skills they need to thrive. We’re thrilled to have the support of investors who recognize our technology’s importance and far-reaching impact, and we look forward to continuing to deliver the future of English language learning.

With Loora by their side, it enables people to tap into their true potential. The firm equips them with the tools to master English, paving the way for better career opportunities, business, education, or personal lives.

Headquartered in Tel Aviv, Loora, available via a subscription model, already has thousands of paid subscribers spanning the US, Europe, Asia, and Latin America. Its AI is built, trained, and optimized specifically for those seeking a personalized English learning experience. It provides an experience that matches naturally conversing with a native English speaker on-demand with real-time feedback.

Liad Rubin, General Partner of Emerge, added:

We have been partnering with trailblazing AI companies since 2016, so Loora was a natural fit in our portfolio. In 2020, co-founders Roy Mor and Yonti Levin already recognized the potential of generative AI for language learning. They set out on a mission to harness it for the benefit of society far before the introduction of ChatGPT. General-purpose generative AI models are effective in the execution of generic tasks, but there is a massive advantage in building and training an AI specifically for a domain. This is why Loora envisioned and built their AI tutor to teach English, creating an unparalleled, next-gen solution for virtual English education. We’re excited to be part of this journey.

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