VireUp, an AI-powered automated video interview and training platform, has recently received an undisclosed amount in funding from Estonia-based Startup Wise Guys and angel investors at a $4.1 million (£3.3 million) valuation, according to a report. The London-based company plans to utilize the fresh capital to improve its algorithms, introduce new products and scale up services in targeted markets.

Co-founded by Efe Pazarçeviren and Arda Çelebi in 2019, VireUp aims to help recruiters make fast, well-informed, data-driven and unbiased decisions while providing a fair opportunity and a more rewarding experience for the applicants.

VireUp’s vision is to revolutionize job interviews by moving from the traditional question-and-answer model to a dynamic conversation. The platform wants to help recruiters hire the candidates that have the best fit for a role while also allowing all applicants to interview for any position providing them with the best experience. It also aims to remove the stress and uncertainty from job interviews and make them productive for everyone involved.

Using advanced Natural Language Processing (NLP), the startup automatically evaluates how satisfactorily the applicant answers the interview questions considering the recruiter’s expectations. Its technology enables one to explain the reasoning behind the evaluation to the recruiter and the applicant through individual feedback.

While the recruitment firm is based in the UK, its co-founders are from Turkey. According to Pazarçeviren, the company has an extensive network and customers there.

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